Influencer Marketing & Talent Manager · Content Producer · Campaign Strategist
PRATHAM KOCHHAR
Turning Creators Into Campaigns. Campaigns Into Culture.
I help brands connect with the right voices — and help creators build sustainable, brand-ready careers. With 75+ creators managed and 70+ campaigns executed, I bring strategy, speed, and storytelling to every project.
About Me
I'm Pratham Kochhar — a content production and influencer marketing professional passionate about building authentic connections between brands and creators.
With hands-on experience managing 60+ creators across niches, I've built a career at the intersection of talent management, content strategy, and digital campaigns. From coordinating reel shoots with 30+ creators to facilitating a creator opportunity that landed a Bollywood casting — I bring both the creative instinct and the operational rigour to make campaigns work.
I've worked across agencies, platforms, and creator ecosystems, playing roles as a Talent Manager, Campaign Strategist, and Content Producer. Whether I'm on a shoot location managing talent or aligning brand briefs with creative execution, I'm always focused on delivering impact.
Currently at Collective Artists Network, where I manage a growing roster of creators and run end-to-end influencer campaigns for top-tier brands.
75+
Creators Managed
70+
Campaigns Executed
60+
Creator Relationships
30+
Reel Shoots Coordinated
Experience
Professional Journey
A timeline of my professional experience in influencer marketing and content production.
August 2024
August 2024
August 2024 – Present
Collective Artists Network
Talent Manager - Alpha
- •Signed and managed 75+ non-exclusive creators and 1 exclusive talent
- •Executed 70+ influencer campaigns, coordinating between creators, brands, and agencies
- •Planned and coordinated influencer shoots, including location scouting and talent management
- •Facilitated a creator opportunity that led to casting in a Bollywood film
October 2023
October 2023
October 2023 – August 2024
Eleve Media Co.
Assistant Manager, Marketing
- •Led the development of the affiliate-driven creator segment on Creator Tag
- •Managed end-to-end influencer campaigns, from creator onboarding to content delivery
- •Led and mentored a team of 11, ensuring efficient campaign execution
- •Analysed trends and audience insights to optimise content performance
September 2023
September 2023
September 2023 – March 2024
Upperture
Senior Account Manager
- •Produced and managed indoor and outdoor video shoots, ensuring high production quality
- •Edited content for macro YouTube and Instagram creators to improve engagement
- •Conducted catalogue shoots for restaurants and small businesses
October 2022
October 2022
October 2022 – September 2023
HYPD
YouTube Creator Manager
- •Managed creator acquisition by onboarding and building relationships with YouTube creators
- •Advised creators on content strategies to improve quality and audience engagement
- •Identified paid partnership opportunities to increase creators' revenue
Brands & Creators I've Worked With
Selected Collaborations
From global giants to homegrown names, I've helped brands run campaigns that convert — and helped creators build partnerships that last.
Featured Brands
Featured Creators
Each collaboration is built on trust, creativity, and a shared goal — content that resonates.
Content Production
Behind the Camera
Beyond strategy and management, I've been on the ground — building shoots from scratch. From scouting locations to calling action, I've coordinated people, places, and production to bring creative briefs to life.
On-Ground Coordination
Managed simultaneous communication between brands, talent, and production crews during live shoots — keeping timelines tight and creative quality high.
Location Scouting
Identified and finalised shoot locations based on brand aesthetics, talent requirements, and logistical feasibility.
Talent Coordination
Worked directly with creators and influencers on set — briefing them, managing schedules, and ensuring they felt supported throughout.
Brand Liaison
Served as the single point of contact between the brand team and the production floor, ensuring the creative vision translated into the final deliverable.
Notable Production Highlights
- •Coordinated reel shoots with 30+ creators simultaneously across multiple campaigns
- •Produced indoor and outdoor video shoots ensuring high production quality at Upperture
- •Executed catalogue shoots for restaurants and small businesses for promotional use
- •Facilitated an influencer shoot opportunity that led to a Bollywood film casting
- •Planned and managed influencer shoots end-to-end at Collective Artists Network for top-tier brand campaigns